All brands want their search ranking to be on the first page. It betters the position of the brand online. It is tough though for the brands to maintain a first page ranking on the search engine. The reason for this is the change in rankings that happen a lot. The use of quality SEO tactics can aid your website get viewed a lot. Being aware of the cause of the decline in your search ranking is vital. It will help you prevent the drop from happening. Here are the reasons why the search ranking for your website have dropped.
Your server being overloaded can be the cause for your website’s search ranking drop. This is because your server may not be able to handle the traffic generated by the website. What follows is the crashing of the server. Using a shared server can lead to this even more. Make sure you use a server that can host the estimated amount of traffic you expect.
The launch or termination of advertisements meant to improve your website’s search ranking. When you post up an advertisement, you expect it to bring traffic to your website. Failure for this to happen will lead to your website’s fall in rank. Ensure the ads you post are quality so that they can boost your website’s traffic.
There are equally times where the search engine fluctuates. This is because of the nature of SEO tactics. There is always competition for better ranking on search engines. Your position in the search engine therefore naturally changes. You can use different SEO tactics to improve your ranking.
Getting your website updated or redesigned may also play a role in your ranking. Improving the design of your website is okay. You should however know that it will affect your search engine negatively. Make prior arrangements before updating your site. This will help in retaining your search ranking.
The source of traffic for your website is also important. It helps improve your search engine ranking. Be sure to always have traffic for your site always. You can do this by providing the consumers with regular content. The quality of the content must be high as well as the usefulness of it. This will ensure the website has a good source of traffic.
Changing the URL of your website also plays a role in bringing down your ranking. The search ranking for your website will go very low. It is vital to think of the consequences of updating your URL.